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In Dialog with John Moroney & Angelo Seminara


After the good information that Angelo Seminara has been appointed World Model Ambassador for Goldwell, Estetica needed to search out out extra –  so we held an unique Zoom interview with he and Kao Salon Division Vice President Inventive & Communications, John Moroney.  

Now that you’re World Model Ambassador for Goldwell, Angelo, will we be seeing extra of you in Germany, being Goldwell’s headquarters? 

Angelo: It relies on the plans however I actually hope so. 

John: I’ll undoubtedly say, sure he’ll. He’s made one journey already to our headquarters in Darmstadt. But additionally as a part of his collaboration with us he shall be working with our  R&D staff right here in Darmstadt. Moreover once we will begin having our picture shoots subsequent 12 months, he’ll be in Berlin with us. 

Once I have a look at your assortment it appears very very like Angelo and one way or the other not like Goldwell… 

Angelo: That is my first assortment we’ve been collaborating and I’ve labored with their colors. I’ve accomplished 2 collections, each had been shot in Iceland. I requested my colourist someday and mentioned: “Hear, I wish to do an evening shot within the moonlight however we want some brilliant colors.” So he introduced some Goldwell Elumen. We used it and I mentioned: That is it! And it didn’t fade. It’s everlasting, it’s sturdy. It actually does what it says. That is how we actually began. And sure, we needed to do one thing that’s nonetheless myself. 

So you might be each rising collectively? 

John: Sure and our intention is to not try to make him Goldwell however quite to point out what a visionary hairdresser like Angelo will do with Goldwell. You’ve acquired a longtime model picture with Angelo and also you’ve acquired a longtime model picture with Goldwell and we would like them each to develop (collectively). In his previous Angelo has created so many iconic issues such because the imprinter or the flamboyage. In the previous few months he was having digital training with one in all my artistic managers, speaking all about Elumen, @Pure Pigments, Topchic and so forth. I’m dying to see what he creates with issues when he provides @Pure Pigments! Holographic colors, three-dimensional colors…

Your fundamental supply of inspiration is… ?

Angelo: I haven’t been very lucky as a younger boy. I used to be born in a small village so I  used my creativeness rather a lot as there was not a lot round to discover. And I’m curious. If I see a field, I actually need to know what’s in there. The opposite factor is observing, watching issues. Generally the curiosity within the analysis, within the improvement is lacking. I feel that’s fairly necessary. In the event you open {a magazine}, you might be impressed. However then it’s going to at all times be a duplicate of a duplicate. I like originality. Generally I’ve accomplished issues and broke the principles. I wouldn’t say I put the hair on hearth however I made the hair appear to be hearth. Analysis and experimenting has at all times been my ardour – since I used to be a child. And nature has at all times been my fundamental keen on inspiration. It doesn’t imply a plant or a tree. Nature is every thing. 

It was talked about that Angelo shall be concerned in R& D as nicely. Does that imply Goldwell will quickly have one other color line?

John: Angelo is de facto serious about formulations and merchandise and has all these concepts. And our R&D division loves inspiration like that. I’m ready for the time after I can have Angelo and all of our loopy, visionary inventor chemists collectively and see what occurs. I feel it’s not essentially a few new color line. It’s additionally about styling or care or color. Possibly extra about utilizing our current, wonderful merchandise in a complete new approach we haven’t considered. We would like him to make connection not solely with our R&D staff in Germany however in Tokyo as nicely. The query isn’t what he’ll chargeable for however what can we draw from him, from his expertise and creativity. 

Angelo, will you educate different hairdressers as nicely? 

Angelo: I feel my position shall be a bit bit completely different. Goldwell has already a large number of wonderful artists on the market. There’s a staff in place for that however I’ll possibly work nearer with them – encourage them, share concepts. 

What’s your favorite hair color in 2020?

Angelo: Oh, there I’ve a giant checklist. I like the concept of blending heat and funky shades collectively. And I like three-dimensional colors, too. That’s what we’re engaged on. If I used to be the proprietor of a salon, then what I want to see is quite than a full orange head a contact of color. On the whole we’ve to at all times perceive that the hair has melanin. It’s a must to maintain this in thoughts once you combine the shades. After we discuss color we must also discuss fashion. They praise one another.  And there may be one other factor: Folks prefer to see a bit extra heavy hair in the intervening time, not so layered. Hairdressers are extra avantgarde proper now with layering, shaving, undercut, all on one head. 

Photograph (l-r): Angelo Seminara, Goldwell’s new World Model Ambassador; John Moroney, Kao Salon Division Vice President Inventive & Communications


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